Advertising is best placed where it will be the most visible.
Online community news website DiscoverFerndale.com launched during December of 2014 and quickly proved to be a very effective magnet of local readers. In only two months it was serving up an average of over 1,000 pages per day, far beyond what was expected so soon.
Today, thousands of visitors arrive at Discover Ferndale on average every day. In short, DiscoverFerndale.com is able to reach a bigger audience in one day than most print publications can on a weekly or monthly schedule.
Today, especially when it comes to local businesses, conventional advertising channels simply aren’t as effective or affordable as they once were. And, because local businesses generally have more budget limitations than the bigger players in the market, they must invest their advertising dollars more strategically, focusing on the most effective channels.
For many local businesses, this means investing in online hyperlocal media to get immediately in front of a local, relevant audience.
An added benefit of advertising on an online website is your ads are always placed where the audience is looking. You do not have to worry about your ads being placed on a page people are skipping over. That is because your ads are randomly placed on a page the moment someone views the page.
As a result, your advertising message will be frequently and repeatedly displayed to several thousands of local prospects 24 hours a day, seven days a week.
Reaching Mobile Visitors
It may come as a surprise that traffic analytics showed early on how more than 75% of Discover Ferndale visitors use small devices like smartphones to visit the website. Realizing this, DiscoverFerndale.com has been optimized for the mobile visitor and ads placed to be visible to them as well as to visitors viewing the website on desktop computers.
NOTE: As an advocate for advertisers, it is disappointing to see how most other websites push their advertisers to the bottom or even off of pages when viewed by a mobile (small device) visitor.
At Discover Ferndale, we value our advertisers as much as the audience we bring to your advertising. As a result, your ads maintain a strong visible position regardless of the visitor’s device. Also, Discover Ferndale does not use ad networks which are often victims of ad blockers. Your ads are hosted on-site which prevents blocking and removes the need for readers to even try and block them since the ads are not disruptive (no popovers, popups or autoplay video) and they do not cause the page loading to dramatically slow down and ruin the readers’ experience.
Interesting Demographics and Statistics
Inexpensive advertising for all you get
For only $50 per month (month-to-month, no contracts) you get to place 2 ads (not just one) in the rotation including banner and rectangle positions (add two more ads or double your original 2 ads’ visibility for only $50 more per month).
- $50 – two ads
- $100 – double the visibility of $50
- $150 – triple the visibility of $50
- $200 – etc
- $500 – etc
No contracts, no long-term commitments, every advertiser runs month-to-month.
Don’t have ad graphics ready or want to try something new? We are happy to create the graphics for you (usually for free). Don’t have a website? No problem. We can send the people who click your ads to a custom built page on Discover Ferndale or any other location you would like (e.g. your Facebook page, a coupon page).
Display ad spaces (banners and squares) for text, graphics and video ads are all available options. In addition, there are opportunities to create content specific to your company or organization across one or more pages (e.g. a bowling league signup form and accompanying schedule).
Here are the mechanical specifications (WxH) if you want to build your own ads:
Banner: 730x150px (up to 150px tall)
Rectangle: 300x300px (up to 300px tall)
Animated GIF, SWF or FLV files (up to 250KB)
You can be proud to advertise on DiscoverFerndale.com
DiscoverFerndale.com strives to make visitors aware of Ferndale businesses, to have pride in the community and become involved by knowing what is happening with real-time fact-based news reporting.
Discover Ferndale employs editorial guidelines emphasizing responsible journalism. In short, if the Ferndale community should know about something, look for it to be reported appropriately on DiscoverFerndale.com.
Call or use the form below to email and let’s get started with putting your advertising where it will be most visible.