Discover Ferndale was first envisioned and created to act as a hub of information about Ferndale and its business community in an effort to create increased awareness and support of local services and product offerings.
But the market quickly reacted and showed they were most interested in near real-time news stories about situations and decisions that impact day-to-day life. For instance, stories about what caused a traffic jam, what all the sirens were about and severe weather to be prepared for immediately drew huge numbers of visitors to the website.
As a marketer, the founder of Discover Ferndale, Joe Beaulaurier, knew to listen to the market and go the direction they wanted. As a result, Discover Ferndale was redesigned to be the primary news source for people who live, work and visit Ferndale and the surrounding area. The name, Discover Ferndale, is a bit of a misnomer as a result but has been held on to, at least for the time being.
Discover Ferndale is not affiliated with any local government, school, first responder or law enforcement agency but has developed solid relationships with them all in order to better communicate their messaging as well as request information needed to inform the community about issues and emergency situations.
As of the writing of this page, the only staff at Discover Ferndale, a dba of Whatcom Marketing LLC, is Joe Beaulaurier. Beaulaurier currently researches and writes the stories assisted by citizen volunteers who provide story tips and photos. He also built the website and maintains it while frequently testing additional functionality. Advertising sales and support also fall under his purview.
Visit the “Contact Us” page to contact Discover Ferndale and the “Advertising” page to learn more about how your message can be more effectively delivered to people who live, work and recreate in Ferndale.